OPINION: What Business Executives Think

For eight years U. S. voters have been periodically asked what they think of Business management. But Business management has never had any mechanism through which all its leaders could regularly record their opinion each month on the U. S., present and future. This week FORTUNE, pioneer in the sampling method of learning what the U. S. thinks, announced it had created such a mechanism, published its first installment of executive opinion.

Unlike its Survey of Public Opinion, FORTUNE'S Forum of Executive Opinion uses a blanketing instead of a sampling technique. The...

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