ADVERTISING: The Army Account

Not since 1920 has the U. S. Army employed the services of an advertising agency for getting results. Three weeks ago, to speed recruiting, it set aside $250,000, invited six U. S. ad agencies to submit plans for an advertising campaign. Last week it announced the winner: Philadelphia's 71-year-old, high-minded N. W. Ayer & Son, which contributed (for $1) the celebrated Blue Eagle to the New Deal's NRA. On the Army's $250.000, Ayer will collect a commission of 16 2/3%.

Not the least reason why Ayer got the Army account was because lean, baldish, 43-year-old Clarence Lumpkin Jordan, Ayer partner,...

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