Manhattan's first new daily in 15 years, afternoon tabloid PM, was one month last week, and its Publisher Ralph Ingersoll celebrated at the Ho Plaza over a tabloid birthday cake a tabloid candle. After PM's one-shakedown cruise, both Publisher and the press in general had a idea of what his paper was.
Circulation. After a curiosity sale of 372,000 copies on its first issue, PM's circulation declined until last week, Publisher Ingersoll said, it was "under 200,000." This is small compared to the tremendous mass sale of Manhattan's established tabloids.
One circulation snag hit by PM was Manhattan's delivery system. Morning papers are...
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