Education: Collegians' Baedeker

Choosing a college is like choosing a mate: it covers a lot of ground, it is tinged with sentiment and nobody knows exactly how it is done. Last week a professional old grad, Columbia University's Alumni Secretary Clarence E. Lovejoy, tried to reduce the guesswork in college-choosing by publishing a collegiate Baedeker titled So You're Going to College (Simon & Schuster; $2.50).

The U. S. has some 1,700 colleges (one per 74,000 inhabitants), from jerkwater Siwashes to some of the world's greatest universities. To separate the sheep from the goats, Mr. Lovejoy devised the...

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