The Press: PM Publicity

Upwards of a year ago tall, bald, shambling Ralph McAllister Ingersoll, onetime publisher of TIME, set out to found a new New York City newspaper, PM. Five months ago he completed the herculean job of raising $1,500,000 capital. Last week, ready to launch his paper, he had successfully whipped up an almost unprecedented amount of advance publicity. Even out of hiring a staff he got publicity: he launched a prize contest through the Museum of Modern Art to select staff artists; columnists printed gags and gossip as he picked up his staff one by...

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