Radio: Script Queen

Five days a week, from dawn to dusk, U. S. radio networks carry some 60 serials. Designed to provide U. S. housewives with aural escapism, they account for about half of all radio time sales. They are especially important to the makers and advertisers of soap, who have used them so extensively during the past ten years that they have come to be known as "soap operas." Leading soap-opera impresario is Procter & Gamble, whose 15 serials keep millions of women bathed in Ivory and suspense. Responsible for four of P. & G.'s sudsy...

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