The Theatre: New Musical in Manhattan: Jun. 10, 1940

Louisiana Purchase (music & lyrics by Irving Berlin; produced by B. G. De Sylva) was the first show in at least three years to charge $8.80 on opening night. In return it offered a rich program:, Irving Berlin music, a Morrie Ryskind book, Balanchine ballets, such headliners as Vera Zorina, Victor Moore, Billy Gaxton, Irene Bordoni. Good they all were, but at $7.70 or even $6.60 their efforts would not have come under the head of sweated labor.

The show kids skulduggery in Louisiana during the years of the Kingfish, and tells of befuddled, unworldly Senator Oliver P. Loganberry of New Hampshire...

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