ADVERTISING: Gag

Jaded with press-agentry is Miami, but fortnight ago her citizens were stirred by a new publicity gag turned loose upon them by the McCann-Erickson advertising agency.

For Stance, Inc., Standard Oil subsidiary which makes Flit, 2,001 New Jersey-bred houseflies were turned loose. On 2,000 of them, painted silver, a bounty of $5 apiece was set. The 2,001st fly was daubed with gold; on his head went a price of $500. To protect itself from pseudo-hunters who might catch any old fly, paint it gold or silver, the company dyed its flies with special...

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