BANKING: The Name of Morgan

In its 80-year career in international banking, J. P. Morgan & Co. (and its predecessors) has done business with presidents, kings, prime ministers. Many a tycoon has gone to its solemn marble hall at 23 Wall St. with hat humbly in hand.

In its seven-year career at selling oil burners, J. P. Morgan & Co., Inc. has had few hats doffed to it. Into its headquarters, in a dun-colored, two-story frame house in Queens, across the noisome East River from Manhattan, have walked no tycoons, no diplomats, no emissaries of anxious U. S....

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