Cinema: Success Story

(See Cover)

Hollywood's No. 1 box office bait in 1939 was not Clark Gable, Errol Flynn or Tyrone Power, but a rope-haired, kazoo-voiced kid with a comic-strip face, who until this week had never appeared in a picture without mugging or overacting it. His name (assumed) was Mickey Rooney, and to a large part of the more articulate U. S. cinemaudience, his name was becoming a frequently used synonym for brat.

Nevertheless, Mickey Rooney was no brat to some 24,000 movie exhibitors who (in the annual Fame-Motion Picture Herald poll) voted him the man...