Art: Visual Paint

For years U. S. paint manufacturers have tried to sell homeowners the virtues of paint instead of wallpaper. Their difficulty was that housewives couldn't visualize from a color card what their walls and trim would look like after paint was on. With wallpaper they could take home sample books and see for themselves. To overcome this handicap, Cleveland's big Sherwin-Williams Co. launched an ambitious $250,000 project.

Last week in the hands of the No. 1 U. S. paintmaker's 6,300 dealers were the results—25,000 copies of a big (over 2 sq. ft.) heavy (7 Ib....

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