The Press: Offset in Opelousas

Newsmen have long been looking for a way to cut towering newspaper costs.

Lately they have eyed offset printing, a lithographic process used mostly for reproducing pictures. Offset is cheap because it does away with engraving, form makeup, stereotyping—all standard processes on a daily paper. The printer simply photographs a page of copy pasted up on ruled boards, transfers the negative to a zinc plate, prints from an inked rubber roller.

Offset might save some papers as much as 50% in capital investment, 25% in operating costs. But there was a hitch in it:...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!