Radio: Heirs Apparent

Radio's coast-to-coast bank-night program, as most U. S. tuners now know well, is Tums' four-month-old Pot o' Gold, which every Tuesday night rings up some U. S. telephone subscriber to offer him $1,000, with no strings or Turns attached.

Movie theatres and chains now offer prizes equal to Pot o' Gold's to coax patrons away from the magic call and into theatres. Information Please, opposite Pot o' Gold, in self-defense instituted a giveaway on its own high intellectual plane—sets of Encyclopaedia Britannica. On CBS, Competitor Walter O'Keefe, with nothing to give listeners but wit,...

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