Last week, over Manhattan's WABC, the Grace Line turned radio sponsor to launch an installment plana twelve-day, $250 Caribbean cruise, including hotels & motor trips ashore, was offered for $25 down (before sailing time), the rest in ten monthly payments. Sailing: every Friday. Object: to entice the war-marooned U. S. cruise trade off the beach.
In more piping times, Grace Line might have chosen for its radio debut travel-folder travelogues and bump Carib rhythms. But for 1940 audiences, it picked CBS News Analyst Elmer Davis for three 15-minute chats each week on the news of the day. Grace Line did not ask...
To continue reading:
or
Log-In
