PERSONNEL: 40 Years Later

Forty years ago able Will Keith Kellogg quit the business managership of his brother Dr. John Harvey's Michigan Sanitarium and Benevolent Association in Battle Creek, founded the Sanitas Nut Food Do., Ltd., to manufacture the health foods the doctor fed his patients. His little firm, now the Kellogg Company, became the No. 1 U. S. packaged cereal maker, which has factories on three continents and does upwards of $30,000,000 business every year. In all that time gloomy, barrel-tested, bald Will Keith has kept a mighty grip on his firm's affairs. When he appointed executives, he is reputed to have made...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!