War changes all things. Last week even dull, staid British copywriters found, almost overnight, a whole new set of advertising appeals. Examples, new and revised :

> "Still a war of nerves . . . therefore a proper precaution to fortify the nervous system with Sanatogen Nerve Tonic Food."

> "Armour your larder with Armours Veribest Corned Beef."

> "Your first line of defence—strong nerves" (Ovaltine).

> "Forget it all and come to Butlin's" (holiday camps).

> "ARP air raid shelter available for Elizabeth Arden clients. . . . Rest is no longer assured but -[modern woman] must guard against...

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