In the fall of 1932 a jobless salesman named Mortimer Glankoff, who was eating on a borrowed $100, began distributing to Manhattan's West Side apartment dwellers a 12-page throwaway called Naborhood Theatre Guide. Salesman Glankoff had a trusting printer and he got doormen to distribute his Guide by bribing them with movie passes. Within a year he was selling enough advertising to hire as editor one Jesse Zunser, a footloose free lancer whose candid comments on plays and films soon gave Naborhood Theatre Guide a small reputation among half-a-dozen similar guides. By 1934 Glankoff's little sheet had spread to the...
To continue reading:
or
Log-In
