The Press: Embarrassed Housekeeper

By far the most prosperous of all Hearst magazines is Good Housekeeping. Pioneering in insisting on respectable advertising copy, it has grown buxom from advertising brought in by the seals of approval it issues to manufacturers and by its money-back guarantee to consumers. This week the Federal Trade Commission filed a complaint against Hearst Magazines Inc., charging Good Housekeeping with "misleading and deceptive acts and practices in the issuance of guarantys, seals of approval and the publication in its advertising pages of grossly exaggerated and false claims for products advertised therein." Further charges:...

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