TRADE: Customers Wanted

When dressy, horsy Grover Aloysius Whalen unveiled his $157,000,000 New York World's Fair last April, he figured that out-of-town customers would be storming its gates by July 1. Instead of a Big Push he got an attendance so low that he was moved fortnight ago to start making reduced rates (reduced parking fees, bargain admissions for large groups) to fairgoers. Last week he:

> Cut the 75¢-admission price to 40¢ after 9:30 p.m. (a sop to grousing concessionaires who had demanded a 25¢ fee).

> Offered a bargain week-end ticket giving $2.25 worth...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!