Eleven months ago the down-at-heels Boston Transcript was pushed into bankruptcy by its creditors. Trustee Elias Field found a trouble-shooter in a lank, stoop-shouldered Harvardman named Richard Newhall Johnson, who looks like Jimmy Roosevelt (and hates it) and who had devoted himself since graduation to reorganizing broken down companies and putting them on their feet. Trouble-shooter Johnson had a survey made, from which he found that the most frequent word used by advertisers to describe the paper was "fuddy-duddy." He also found that the Transcript's 30,000 readers were astonishingly loyal. By last March he had got the Transcript's creditors to take...
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