Since 1927, when Stuart Chase and F. J. Schlink scared the wits out of consumers in Your Money's Worth, courses in consumer education in U. S. high schools have multiplied like mosquitoes. Because the object of this propaganda is to persuade buyers to be skeptical of advertising and be guided by such agencies as the U. S. Bureau of Standards and Consumers Union, admen view this trend with alarm. Fortnight ago, at the annual convention of the Advertising Federation of America in Manhattan, they decided to do something about it.
This week the Federation urged...
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