Radio: Vacationers

Most big-time radio programs like to take summer vacations because: 1) their performers usually need the rest, 2) radio listening falls off during the summer. Many sponsors this year, to keep the pot boiling during the dog days, are replacing their regular shows with others less expensive, some are giving their time over to try-out shows or sustaining programs, taking advantage of new policies of both NBC and CBS which, under some circumstances, assure vacationing advertisers of their accustomed air spots again, come fall.

This summer's main vacationers:

>Bing Crosby, for 13 weeks starting last...

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