MANUFACTURING: Swing & Upswing

Last week the Wurlitzers, piano makers for 30 years, announced a 129% sales increase over the first five months of 1938, an all time record since neat German-born Rudolph Wurlitzer founded the company in 1856. Meanwhile, piano makers as a whole&#hardest-hit U. S. music industrialists during Depression—recorded a 30.5% sales increase over last year.

Strongest single stimulant to this lately moribund business is large-scale production of compact, streamlined pianos adapted in size and style to modern apartments and retailing at about $225 up, some $100 less than the old units. No. i...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!