The Press: Ballyhoo's Baby

Sad-faced Norman Hume Anthony got fired as editor of Judge nine years ago and spent several months biting his nails in Frank & Jack's speakeasy on Manhattan's West 45th Street before Publisher George T. Delacorte hired him to put out a bathroom burlesque of bathroom advertising called Ballyhoo. In four issues circulation went up to 1,000,000. Long after later issues and lesser imitators had made the idea as stale as a used towel, Messrs, Delacorte & Anthony continued to put out Ballyhoo. It shrank to digest size, became a quarterly. Finally, two months...

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