The Press: Ballyhoo's Baby

Sad-faced Norman Hume Anthony got fired as editor of Judge nine years ago and spent several months biting his nails in Frank & Jack's speakeasy on Manhattan's West 45th Street before Publisher George T. Delacorte hired him to put out a bathroom burlesque of bathroom advertising called Ballyhoo. In four issues circulation went up to 1,000,000. Long after later issues and lesser imitators had made the idea as stale as a used towel, Messrs, Delacorte & Anthony continued to put out Ballyhoo. It shrank to digest size, became a quarterly. Finally, two months...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!