At Massachusetts Institute of Technology, Senior John A. West Jr., like many another near-graduate, began to think about getting a job. Having failed to get one by ordinary methods, John West tried a novel scheme. He wrote a note, made 81 copies, slipped each copy into a bottle, mailed the bottles to 81 advertising agencies. His note: "Stranded! On an island in Cambridge, Mass., a college graduate-to-be in June, will work like hell for passage into port. Gold stored here with me (training in arts, sciences, business . . .). You're going ahead and I'm going your way. Have you room...
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