TRADE: Fair Facts

> Before the New York World's Fair 1939 opened, President Grover Whalen, with his usual enthusiasm, predicted an attendance of 1,000,000 the first day, an average of 300,000 a day thereafter. Actually, it was five days before the Fair announced that the million mark had been passed. Nonetheless, Grover Whalen last week declared himself "highly gratified." The Fair was still far from complete, and the weather inclement—the 40,000,000-odd admissions which the Fair needs to break even may still be easily achieved. To encourage local trade the Fair promised to enlarge picnic places,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!