Long-legged, youthful-looking Powel Crosley Jr. towered above a tiny automobile at the Indianapolis motor speedway one day last week while his grandson broke a bottle of gasoline on its nose and 200 Crosley Corp. dealers applauded the christening. Then Mr. Crosley tucked his six-foot-four frame comfortably behind the steering wheel and posed for photographers.
What the Crosley dealers saw as he sat there was a sleek, rakish, convertible sedan with tiny wheels, wide doors, a neatly streamlined hood and front end. Designed to sell cheaply, like Crosley radios and refrigerators, to run...