TRADE: In Mr. Whalen's Image

(See Cover)

Nine miles from the heart of Manhattan, on what was once a Flushing (L. I.) dump, the biggest world's fair in history opens this week. Whether cynics believe it or not, New York's $156,905,000 show is not "just another fair" but "a lot more fair." It outdoes Chicago's $47,000,000 Century of Progress Exposition in showmanship, imagination and spectacle. It completely dwarfs Chicago's in size: with 200 buildings on 1,2164 acres—on which there are 62 miles of roads and paths, 10,000 trees, one good-sized lake and a lagoon, 2,000,000 shrubs and...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!