The Press: Weather Gagman

One warm day last summer a New York World-Telegram rewrite man became slightly silly while reading a weather report, stuck a piece of paper in his typewriter and wrote: "Today is a nice day." This got into the paper, and next thing the Telegram's city room knew, people were calling up to offer congratulations. Since then the World-Telegram has run a gag story on the weather every two or three days, and they have become the big town's richest newspaper chuckle. Sample:

"Don't be deceived by the mild weather. You shouldn't plant your sweet corn until the leaf of the oak tree...

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