Radio: By-Products

To develop more exact methods of finding out the who, what, when, where and why of radio listening, particularly on behalf of radio education, The Rockefeller Foundation in September 1937 set up the Princeton Radio Research Project, gave it $67,000 to cover an anticipated two years' work. To its basic problem the project has not yet found all the answers. But it has turned up a mass of "byproduct" information about listener habits, types, preferences. So interesting were some of these by-product findings that The Journal of Applied Psychology delayed publication of its...

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