When spectacled, studious John M. Cassells (a onetime Rhodes Scholar, later a Harvard instructor) was a youth, he worked in a wholesale fruit house. One of his functions was to mix bad peanuts with sound ones. He found the job particularly disagreeable because he was a Sunday School teacher. Mr. Cassells became interested in consumers' problems. Year and a half ago, when the Alfred P. Sloan Foundation gave Stephens College in Columbia, Mo. about $40,000 a year to found an Institute for Consumer Education, Stephens took John Cassells, then 37, from Harvard, made him director of its Institute (not to be...
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