The U. S. major-league baseball parks seat altogether about 700,000 fans. For millions of other followers of baseball, next best thing to a seat in the bleachers is to hear a game over the radio. This week the radio starts its biggest baseball season in history.
For the first time every major-league team will have at least one sponsor. Procter & Gamble Co., for example, will broadcast some of the New York Yankees, Giants and Brooklyn Dodgers games to boost Ivory Soap. Atlantic Refining Co.—sponsoring a share of the games of the...
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