Three months ago convivial L. M. Parton, secretary of the Nocona Chamber of Commerce, conceived a publicity stunt. His idea: a 2,000-mile pony express race from his little (pop. 2,352) North Texas leather-manufacturing town to San Francisco, to tie Nocona to the tail of the Golden Gate International Exposition.

His stunt started off hell-for-leather. Last week it was spavined, string-halted, wind-broken. Eleven of the twelve riders who finished had nothing but saddle galls to show for their trouble, were trying to rake up enough hay money to get back to North Texas,...

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