Every day some 50,000 New Yorkers spend a nickel to dial MEridian 7-1212, hear a telephone operator chirp the correct time. This week, to "increase the scope and value" of its services—and to collect an estimated 3,000 nickels a day—the New YorkTelephone Co. opens a new exchange. Dialers will hear a 25-second weather report, recorded on magnetic tape from information supplied at least four times daily by the U. S. Weather Bureau. Phone: WEather 6-1212.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!