Radio: Art & Tires

What it takes to sell an automobile tire to a radio listener is anybody's guess but this season the 33,000 dealers in U. S. Royal de Luxes are stringing along with Hildegarde, a luscious, hazel-eyed Milwaukee blonde who sings the way Garbo looks. For the tire trade and its prospects, glamorous Hildegarde croons smooth new & old favorites like Why Do I Love You? Deep Purple in a pulsing viola d'amore voice while a slick, Roxy-style orchestra conducted by Raymond Paige (Hollywood Hotel, Packard) accompanies her. The U. S. Tire Dealers show, op...

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