Radio: Sticks Survey

U. S. villages and farms buy a large chunk of the consumer goods sold in the U. S. Last week a research committee, jointly sponsored by CBS and NBC, made public a report which gave a partial answer on how well radio was doing its job interesting and selling the farmer. The committee's researchers conducted 20,362 personal interviews on farms and in communities of less than 2,500 population in 96 sample counties scattered throughout the 48 States. What they found out, they consider a fairly accurate slant on the radio habits of the nation's...

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