The Press: Birdwell's Book

Before a Hollywood pressagent named Russell Birdwell published his first book, I Ring Doorbells, this week, he: 1) polled 2,500 newsmen to help pick its title; 2) wrote 175 department store buyers to watch for it; 3) offered book editors free j photographs of Carole Lombard, Janet Gaynor, et al., simpering: "This is the j most exciting book of the year," etc.; 4) offered radio stations two-minute transcriptions of the same stars making the same kind of remarks; 5) offered orchestras a specially written I Ring Doorbells song. Sample verse :

King loves redhead, vacates throne;...

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