Last week the men who are putting the Hearst publishing empire in order got around to Mr. Hearst's magazines. Quietly knocked on the head was 39-year-old Pictorial Review, which only a year and a half ago boasted a circulation of more than 3,000,000, bigger than any other women's monthly.
Publisher Hearst took it over from its printer and paper company in 1934, in a deal which presumably permitted him to ignore its back debts unless it made money. In 1937 he got Butterick Co.'s 68-year-old Delineator the same way, rolled the two magazines into one. But admen last year bought only slightly...
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