Radio: Schmalz

We, the People, a radio program which sells Sanka Coffee, is anybody's and everybody's soapbox. Since radio's No. 1 schmalz*artist, Phillips Lord (Seth Parker), concocted it more than two years ago, about 1,000 human odds and ends have said their pieces during its half-hour broadcasts. An assorted few: Eleanor Roosevelt, Battling Nelson, Don Budge, Mrs. Dutch Schultz, the postmaster of Santa Claus, Ind., Tom Mooney.

The Tom Mooney night was the most celebrated We, the People ever staged, but a certain Mr. X's six minutes last week provided a new high in schmalz. When tear-jerking Announcer Gabriel Heatter got to Mr. X...

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