Radio: Hummerts' Mill

One of the oddest outfits in the very odd business of radio is Blackett-Sample-Hummert Inc. Not only is the company the No. 1 buyer of radio time, it is the No. 1 producer of radio material—and, incidentally, a big source of professional exasperation.

Figures available last week showed that in 1938 B-S-H had placed orders for $9,000,000 worth of air time. This was about one-eighth of all money paid for radio network time and over $3,700,000 more than B-S-H's nearest competitor spent. The commission on this sale was about $1,350,000 for B-S-H.

Practically all...

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