ADVERTISING: It's Toasted

George Washington Hill gives little or no damn whether he gets publicity or whether he doesn't. He knows he is good, doesn't have to be told so, is ready to admit it when asked. His itemized admission of his talent for spectacular advertising— as told in court and revealed by Printers' Ink—last month helped to win a $500,000 law suit. One Arthur R. Griswold had had the impertinence to suggest that Mr. Hill's company had stolen an idea for advertising Lucky Strikes.

On the stand, Mr. Hill began by announcing: "I have been...

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