Books: Book Post

President Roosevelt (after eloquent lobbying for publishers by his old friend Lawyer Morris Ernst) proclaimed the postage rate on books containing all reading, no advertising matter, cut from 8¢ to 1¢ a pound. Publishers, who have long chafed against higher rates for books than for magazines (previous cost of mailing a 2-lb. book from New York to Los Angeles: 26¢: a 2-lb. magazine: 3¢), urged the reduction to enable them to reach the 32,000,000 U. S. rural and small-town dwellers who have no access to bookstores.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!