Public Relations: Silent Partners

Efforts of Big Business to win the public's friendship during the past year have included annual reports for employes, ''open house" parties in factories, inclusion of "representatives of the public" on directorates. Last week ruddy, gum-chewing President Walter Paul Paepcke of Container Corp. of America, a 42-year-old Yaleman who is one of Chicago's most successful industrialists, tried another means. He released a lengthy survey of Container Corp. stockholders.

To a questionnaire which Mr. Paepcke sent Container Corp.'s 7,465 stockholders, 3,300 replied, 26% of them women; every State except Wyoming was represented. Typical...

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