TRADE: Advantages of Mass Buying

Cotton Mather, great Puritan preacher and educator, hated witches and had 15 children. A Florida descendant of his, also named Cotton Mather, who hates taxes and has 15 chain stores, last week learned that taxes, unlike witches, cannot be burned at the stake.

In 22 States, independent retailers' cries of oppression by chain-store competition have been quieted by chain-store taxes.* Particularly stiff are Florida's; only Idaho has comparably severe rates. Florida's Cotton Mather, less fanatical but no less shrewd than his ancestor, worked out a system which he thought had the tax witch...

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