Music: Record Society

Once a man contracts the habit of collecting phonograph records, it usually sticks like dandruff. Last year RCA Victor's canny Advertising Manager Thomas F. Joyce decided that: 1) the phonograph industry needed more incurable record collectors, 2) many potential incurables were being kept from record-collecting by the high price of good phonographs. On the market, but little appreciated by the public at the time, was a gadget known as a Record Player, which could convert any radio into a practical, high-fidelity phonograph. If, argued Advertising Manager Joyce, more Record Players could be sold,...

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