Last year, when Duke University's Dr. Joseph Banks Rhine published his telepathy theories, "ExtraSensory Perception" (ESP) became the brief rage of women's clubs all over the U. S. Commander Eugene Francis McDonald Jr., energetic president of Zenith Radio Corp. and long a believer in thought transference, saw a chance to prove his belief in a big way by putting ESP on the air. Zenith sponsored network radio experiments in the Rhine technique, put the tests in the scientific hands of Northwestern University's Psychologists Drs. Louis Deal Goodfellow and Robert Harvey Gault.
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