The Press: Rural Titan

Since country weeklies are distinctive for their local flavor, great chains and publishing titans in this field are rare. However, their widening interests have meant greater dependence on centralized services. For editorial matter outside of local topics, some of them use the Western Newspaper Union, world's largest and oldest publishing syndicate. With 34 branch plants in principal U. S. cities, W. N. U. sells type, printing machinery, paper and 400 features to 10,732 daily and weekly newspapers. For national advertising, some 5,000 country papers are represented by the American Press Association,...

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