MIDDLE CLASS: Knoble Experiment

Cliff Knoble was doing all right until January of 1937. A serious young man, he had worked his way up from male stenography via International Correspondence Schools to head a firm of his own. His Business Promotion Corp. had 14 employes, some fairly profitable accounts with Chrysler and other automobile dealers who bought his sales ideas. But when Michigan auto workers went on strike dealers no longer felt like spending money. Soon business for Cliff Knoble dried up. Last week the consequences of Cliff Knoble's personal depression blossomed in a full-page advertisement...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!