Radio: Profit & Loss

When Champion Joe Louis and Challenger Max Schmeling came out of their corners to begin the first round of their fight last week, radio listeners in both the Americas and in Europe expected to hear several rounds of fighting, a half hour or more of broadcasting.

NBC expected to sell for its exclusive coverage from 30 to 75 minutes of air time on its Red and Blue networks, had mustered 146 stations from Boston to Honolulu, had a beam open for Portuguese short waving to Brazil, another for Spanish reporting to other South...

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