Business: $1 Down

Alexander Efron is a strapping White Russian with an appraising eye and a voice as smooth as cream. He was a cadet in the Russian revolution, defended the Winter Palace in St. Petersburg (he never thinks of it as Leningrad), got across the Finnish border with a band of smugglers. Later in Berlin, he traded on the stock exchange, imported Czechoslovak cigaret papers, made a huge success selling Eskimo Pies. Then he went to Brooklyn and entered banking. In 1929, he started in National Safety Bank & Trust Co., rose like spring sap to...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!